Why should Consumer Goods and Retail Brands Opt for Artificial Intelligence Today?

artificial intelligence services

In today’s highly competitive business world, only forward thinking brands that quickly adapt to changes in technology can survive and excel. It is the era of digital experience (DX), and Artificial Intelligence (AI) is one of the primary technologies that can provide innovation and productivity in the consumer goods and retail industry.

AI has been around for some time, and is now a key player in the mass market due to the availability of big data, growth of cloud computing, and highly improved algorithms developed by researchers. The time is not far when brands will have to opt for Artificial Intelligence Services for optimization, scale, automation, and survival.

  1. Big Data and Cloud Computing are Accelerating AI Technology

The cloud provides an efficient way to run AI systems as analyzing data requires a lot of storage space. Also, the availability and growth of big data along with unlimited access to computing power are creating the perfect environment for the acceleration of AI technology. This is helping computers in learning from the massive amount of data available. In fact, a Forbes study stated that the total public cloud market will grow at 22% annually i.e. from $146 billion in 2017 to $178 billion in 2018.

  1. The Industry is Going for AI

As per a McKinsey study, AI could potentially generate an estimated $4 billion to $8 billion for the global retail economy annually, and $2 billion to $ 5 billion for the consumer goods industry. According to Forbes, majority of the IT leaders (around 81%) are presently either testing or planning to invest in AI technology. This signal is big enough for consumer goods and retail brands to anticipate the importance of AI and transform their business.

  1. AI is a Consumer-centric Technology

AI technologies can be divided into four categories – sense, learn, reason, and act. It is a consumer-centric technology that responds using natural language and behavior, and allows computers to naturally interact through technologies that empower vision, language, knowledge, and speech.

Leveraging AI capabilities can help brands create a more seamless and natural experience with consumers. At the macro level, AI technology is useful for brands in areas such as marketing, logistics, operations, finance, and call center data. Besides, AI can also be in used in data-driven hiring, data-driven sales, lead generation, inventory optimization, fraud and debt analysis, allocation, pricing and promotion, personalized recommendations, search, demand forecasting, etc.

As per a McKinsey research, the potential for incremental value from AI over other analytics techniques is around 55% for the consumer goods and retail industry.

Since the growth of cloud computing has played a major role in accelerating AI technology, brands should opt for cloud services from the leading cloud service providers in India along with using AI technology to provide consumers a better experience. This will help them achieve better productivity in their business and stay ahead of their competitors.

Our Partners

Our partners are integral members of our team and have helped us provide unique solutions to our clients.

Cloud Services

PC Solutions with decades of consulting proficiency offers highly beneficial cloud services to its clients.

AWS Cloud Services

AWS Solutions provides the public cloud services for your business with minimum security threat.

Hybrid Cloud Consultancy and Solutions

PC Solutions provides state-of-the-art hybrid cloud services to enterprises in design & implementation.

Remote Management Services

PC Solutions offers remote IT infrastructure management services to optimize your infrastructure maintenance cost.

Cloud Productivity Solution

PC Solutions has a proven approach to delivering cloud productivity solutions.

Private Cloud Consultancy and Solutions

PC Solutions provides state-of-the-art private cloud services to enterprises in design & implementation

Consulting & Professional Services

PC Solutions help you maximize gain from existing and emerging business opportunities.

Public Cloud Consultancy and Solutions

PC Solutions provides the public cloud services for your business with minimum security threat.

Security & Surveillance

PC Solutions offers integrated solutions for safety of sensitive data to secure it at all times.

Advanced Threat Protection for Mail

PC Solutions is a certified expert in deploying the Symantec™ Advanced Threat Protection system for Mail.

Data Center Security

Our consultants deploy Symantec™ Data Center Security for nonstop surveillance of both private & on-premises clouds.

Web App Firewall and Reverse Proxy

In partnership with Symantec, PC Solutions offers the deployment of the Symantec Web Application Firewall.

Application Firewall Solution

PC Solutions leverages its partnership with Citrix to provide the Citrix NetScaler Application Firewall solutions

Data Loss Prevention

PC Solutions in association with Symantec and Microsoft offers state-of-the-art Data Loss Prevention services.

Cyber Security

Our certified consultants provide perfect cyber security services involving cost effective solutions.

Endpoint Protection

We provide Symantec's expertise in architecture design, solution overviews and infrastructure sizing in Endpoint Security.

Digital Transformation Services

Rapid technological advancement have motivated enterprises to transform businesses into distinct & transparent Digital environment.

Backup Solution

PC Solutions offers robust onsite, offsite, and hybrid-cloud based data backup solutions to its clients.


PC Solutions with Microsoft help enterprises select the most suitable license which meets their business needs.


We offer virtualization plan implementable phase-by-phase for business needs of enterprises.

Enterprise Solutions

PC Solutions leverages a vast experience in offering end-to-end Enterprise Solutions to clients across industry verticals.


PC Solutions in association with Citrix & Microsoft offers optimum mobility management solutions to the enterprises.

Infrastructure Management Services

PC Solutions offers effective and reliable IT infrastructure services to meet the dynamic business needs.


We offer rich expertise in providing network solutions in alignment with the business needs of enterprises.

App & Software Development

PC Solutions offers development of customized software to meet the diverse business needs of its clients.

Application Consulting Services

We understand your business complexities and provide effective & tailor-made software solutions.

Mobility - App & Software

We offer latest mobility solutions which make locations irrelevant and achieve values from mobile devices.

Database Services

We offer the most advanced database services to have real-time secure access to the critical data.

Portal & Collaboration

Portal & Collaboration solutions connect people, information & systems in unified manner within enterprise.


We enable enterprises to securely interact with employees, consumers, partners, and suppliers for the IDM Needs.