Business communication is considered as an indispensable internal operation that is performed in companies for reaping commercial benefits. It refers to the exchange of information among people and employees within or outside the organization, and helps enterprises for building and strengthening employer-staff relationship which leads to surged business productivity and increased efficiency. It aids in improving business partnerships, facilitates business operations, and significantly increases customer base.
Lately, many business enterprises have acknowledged the incorporation of modern-day technologies in order to improve their communication systems. In this era of digital transformation where data is the key element, enterprises have increased their reliance on machine learning solutions, big data and artificial intelligence for improving their business communication practices.
Some ways machine learning is transforming business communication include:
- Insight Generation through Communication
The advent of time has seen businesses adopting voice and video conferencing systems for improving their communication systems. This has resulted in the accumulation of huge data sets (structured and unstructured) comprising of workplace discussions, thought processes, worker preferences, etc. Machine learning algorithms can analyze these communications and interactions to provide apprehension of the decision-making process. It generates greater degree of insights than surveys and feedback forms. With automation applications of machine learning, businesses can develop valuable insights from unstructured data without compromising on corporate and employee privacy.
- Selective Sales and Marketing
Sales is the ultimate objective of any business enterprise. Sales representatives of enterprises can use machine learning solutions to identify patterns that tailor company’s communication approaches. It aids employee training programs by letting them know how much they should talk and how much they should listen. These identified patterns can also help employees in understanding customer behavior for a positive interaction. This not only helps in surging sales but also aids companies for providing best possible customer service.
- Anonymous Machine Learning
Reports claim that dominance of artificial intelligence and machine learning in the technological sphere has shaped the way enterprises work and operate. It is predicted that companies will increasingly integrate machine learning in theeir workplace communication systems for analyzing complex patterns of user data and improving productivity.
According to IT experts, the evolution of machine learning can raise the standards of enterprise collaborative applications. Workplace communication service providers have increased their reliance on the respective to ensure anonymity of data. Machine learning services have nourished the idea of an automated environment while allowing apps to provide detailed analysis of an enterprise’s working patterns.