Chatbots are AI-powered computer applications that simulate conversations in auditory or textual form. They have emerged as the Holy Grail of technological advancements and enable enterprises to leverage efficient business practices, opening them to new realms of customer interactions.
As Chatbot solutions augment customer engagement and brand presence, they are emerging as one of the most useful assets in the insurance industry. Though the idea of automated agent was a hard pill to swallow few years ago, various benefits have enticed insurance companies to build chatbots for their concerned web platforms. Chatbots not only improve company-customer interactions, but also aid in overcoming insurance problems.
Let us now look at some of the major ways in which chatbots are transforming the insurance sector:
- Simplifying Processes
Buying an insurance is a hectic process which involves heavy paperwork, lengthy sequence of steps, background checks, and approvals that restrict people, especially first timers to engage. But chatbots act as interpreters for potential buyers and simplify the process by gathering necessary details via quick interactions. They process information like age, profession, income, type of insurance, etc. and tailor insurance policies according to consumer requirements and preferences.
- Trust Building
A global survey indicates that customers around the world have low shares of trust on insurance companies as compared to banks. This is largely due to transparency issues and embracement of hidden policies and clauses by the insurance companies. Thus, in order to close information gaps and boost customer engagement, insurance companies have started to rely on chatbots. These AI-powered bots aid in increasing customer engagement and trust building, as they answer concerned customer questions and focus on clarification of doubts rather than making a sales pitch.
- Customer Support
Insurance companies are often criticized for inefficient customer support and sluggish information processing. But advent of chatbots has significantly changed this perception, as they stay active round the clock. With 24×7 availability, chatbots have strengthened the area of customer support as buyers can avail assistance anytime. They can interact with customers about their due premiums, health insurance coverage, etc. at any point of time. They are powerful lead generators as they are able to understand customer needs, and recommend polices in accordance with the interest of customers.
Experts believe that artificial intelligence solutions including AI chatbot solutions, offered by globally recognized certified consultants, can increase the chances of positive response from users. They emerge as more efficient solutions in comparison to traditional methods of ads, emails or phone calls, transforming the insurance sector for good.
